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Printing Tips for Printed Success

Resolution

All images used in your art file should be at least 300dpi (dots per inch). Images with a resolution lower than 300dpi may cause the image to look blurry or pixilated. Images taken from the internet are typically at a resolution of 72dpi. This works well to display on your computer monitor, but this resolution is too low to produce a quality printed piece. There are exceptions to this, such as if your image came from a stock image site or something similar. Please feel free to contact us if you have any questions on your image. See images below. 

PHOTO 2  300 DPI PHOTO 2 72DPI IMAGE
High Resolution (300dpi) 72dpi / Internet Image

Bleed

All art files need to have .125" bleed on all sides. Your submitted file should be .25" larger than the product size that you are purchasing (i.e. 4"x6" postcard would require a 4.25" x 6.25" art file). See diagram below under Safe Area.

Safe Area

Any images or text critical to your design should not extend past the safe area, which is .125" inside the cut line to avoid being cut off when the finished piece is trimmed. See diagram below.

SAFE CUT LINE

Full Color
Art files that are submitted should be saved in CMYK to help ensure color accuracy. Any files submitted as RGB or PMS colors will be converted to CMYK and there may be some color shifts due to variances in the color modes (illustrated in the images below). Please see our glossary for definitions of CMYK, RGB and PMS.

cmyk4 rgb4
CMYK Image RGB Image

Fonts

Fonts, transparencies and other effects used in vector format softwares (Illustrator and InDesign) must be flattened and the fonts outlined. Not flattening transparencies or outlining fonts may result in some text or graphics dropping out from your artwork.

Caution

Screen colors are never accurate; please check your CMYK or Pantone (PMS) specifications. Any files received in any other color format (i.e.: RGB, Lab, HSB) will still be printed and may not reproduce as your expectations, so we request that you double check your publications before sending them to our prepress department.  RGB documents are generally produced from using Microsoft Office products or Abobe Photoshop.  You can call us anytime for assistance in converting your documents to CMYK or Spot color.  To assure that your printed piece will look its best please request a proof.  We can email or print a hard copy proof at your request.  This is the best representation of what the finished product will look like.  


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